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Gender-Fair Language in the Context of Recruiting and Evaluating Leaders

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Book cover Auswahl von Männern und Frauen als Führungskräfte

Abstract

In many languages, masculine forms are still used as generics to address both women and men, although a variety of gender-fair forms (e.g., feminine-masculine word pairs) are available. The following chapter first gives a short introduction to the field of gender-fair language. This is followed by an overview on empirical findings revealing which chances gender-fair language provides for achieving more gender-equality in the leadership context. The ramifications can be found on several levels: For instance, when leadership positions are advertised with gender-fair forms (instead of masculine forms), both female and male individuals are more willing to apply, they are equally likely to be hired, and organizations are perceived more positively with regard to gender-equality. Moreover, implications for society are discussed and some brief recommendations how to use gender-fair language in German are provided.

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Authors and Affiliations

  1. Professur für Forschungs- und Wissenschaftsmanagement, Technische Universität München, München, Deutschland

    Dr. Lisa K. Horvath

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  1. Dr. Lisa K. Horvath
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Correspondence to Lisa K. Horvath .

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Editors and Affiliations

  1. Technische Universität München, München, Germany

    Isabell M. Welpe

  2. Technische Universität München, München, Germany

    Prisca Brosi

  3. Technische Universität München, München, Germany

    Lisa Ritzenhöfer

  4. Technische Universität München, München, Germany

    Tanja Schwarzmüller

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Horvath, L. (2015). Gender-Fair Language in the Context of Recruiting and Evaluating Leaders. In: Welpe, I., Brosi, P., Ritzenhöfer, L., Schwarzmüller, T. (eds) Auswahl von Männern und Frauen als Führungskräfte. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-09469-0_23

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  • DOI: https://doi.org/10.1007/978-3-658-09469-0_23

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-09468-3

  • Online ISBN: 978-3-658-09469-0

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