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Systematisierung der Tools zur Opportunity Recognition

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Opportunity Recognition

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Zusammenfassung

Im Kap. 5 sollen die in den vorhergehenden Kapiteln dargestellten Tools systematisch bewertet und verglichen werden. Bislang wurden sie in diesem Buch in unternehmensbezogene, marktbezogene und umweltbezogene Tools eingeteilt. Zwar liefert die Anwendung aller Tools auf eine Situation die größtmögliche Anzahl an Ideen für Opportunities, ein systematischer Vergleich nach verschiedenen Kriterien hilft jedoch dem Entscheidungsträger im Unternehmen, das für ihn am besten passende Tool zu erkennen und gezielt anzuwenden.

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Authors and Affiliations

  1. Lehrstuhl für Unternehmensführung, TU Dortmund, Dortmund, Deutschland

    Andreas Engelen & Clara von Gagern

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  1. Andreas Engelen
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  2. Clara von Gagern
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Correspondence to Andreas Engelen .

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© 2017 Springer Fachmedien Wiesbaden GmbH

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Engelen, A., von Gagern, C. (2017). Systematisierung der Tools zur Opportunity Recognition. In: Opportunity Recognition. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-09418-8_5

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  • DOI: https://doi.org/10.1007/978-3-658-09418-8_5

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-09417-1

  • Online ISBN: 978-3-658-09418-8

  • eBook Packages: Business and Economics (German Language)

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