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Umweltbezogene Tools der Opportunity Recognition

  • Andreas EngelenEmail author
  • Clara von Gagern
Chapter
  • 1.7k Downloads

Zusammenfassung

Nachdem in Kap. 2 unternehmensbezogene Tools und in Kap. 3 marktbezogene Tools der Opportunity Recognition dargelegt wurden, widmet Kap. 4 sich den Tools, die aus der den eigenen Markt überschreitenden Umwelt Opportunities generieren. Eine Übersicht bietet Abb. 4.1.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  1. 1.Lehrstuhl für UnternehmensführungTU DortmundDortmundDeutschland

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