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Marktbezogene Tools der Opportunity Recognition

  • Andreas EngelenEmail author
  • Clara von Gagern
Chapter
  • 1.7k Downloads

Zusammenfassung

Kap. 3 stellt fünf Tools zur Opportunity Recognition dar, die sich auf den (potenziellen) Kunden und den Markt des betrachteten Unternehmens beziehen (Abb. 3.1).

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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  1. 1.Lehrstuhl für UnternehmensführungTU DortmundDortmundDeutschland

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