Marktbezogene Tools der Opportunity Recognition

  • Andreas EngelenEmail author
  • Clara von Gagern


Kap. 3 stellt fünf Tools zur Opportunity Recognition dar, die sich auf den (potenziellen) Kunden und den Markt des betrachteten Unternehmens beziehen (Abb. 3.1).


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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2017

Authors and Affiliations

  1. 1.Lehrstuhl für UnternehmensführungTU DortmundDortmundDeutschland

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