Despite the central role of political parties and the alleged importance of communication as the cardinal modus operandi of politics (Marcinkowski 2001, 238), only few political scientists and communication scholars have taken a closer look at the form, content and dynamics of parties’ communication in routine times of politics. Communication is an integral part of everyday politics and policy-making. It is the primary mechanism that facilitates the formulation and implementation of collectively binding decisions (Jarren and Donges 2006, 38).
KeywordsPublic Opinion Political Party Communication Behavior Policy Domain Policy Field
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