Explorative Survey among Companies

Abstract

Before conducting a deeper analysis of user behavior, it is interesting to know whether the phenomenon of user innovation is relevant for managers in the camping and caravanning industry. Additionally, if managers are aware of user innovations in their field, it would be relevant to know whether they have already incorporated ideas from users and whether these collaborations have been successful. In order to do this, a survey among product managers and product development managers of companies that produced camping vehicles and equipment was conducted.