There was a time when investigations of organizational settings and industrial markets were considered overly qualitative and un-statistical in nature (Deshpande, 1983); however, those days are long gone. Today, in the leading academic journals (particularly those in the U.S., though the U.S. is not alone), there is clearly a preference for investigations in organizational settings and industrial markets that involve large-sample multivariate statistical studies (Laurent, 2000; Miller & Tsang, 2011). It has been argued that the root cause for the preponderance of such research is that logical positivism has become the dominant approach to research (Dahlstrom, Nygaard, & Crosno, 2008).
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