Wertvolle Ressourcen

  • C. Jay Lambe
  • Christian Blümelhuber
  • Nader T. Tavassoli
  • Klemens Joos
  • Götz W. Werner
  • Vivek Batra
  • Christine Bortenlänger
Chapter

Zusammenfassung

There was a time when investigations of organizational settings and industrial markets were considered overly qualitative and un-statistical in nature (Deshpande, 1983); however, those days are long gone. Today, in the leading academic journals (particularly those in the U.S., though the U.S. is not alone), there is clearly a preference for investigations in organizational settings and industrial markets that involve large-sample multivariate statistical studies (Laurent, 2000; Miller & Tsang, 2011). It has been argued that the root cause for the preponderance of such research is that logical positivism has become the dominant approach to research (Dahlstrom, Nygaard, & Crosno, 2008).

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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  • C. Jay Lambe
    • 1
  • Christian Blümelhuber
    • 2
  • Nader T. Tavassoli
    • 3
  • Klemens Joos
    • 4
  • Götz W. Werner
    • 5
  • Vivek Batra
    • 6
  • Christine Bortenlänger
    • 7
  1. 1.Albers School of Business & EconomicsSeattle UniversitySeattleUSA
  2. 2.Universität der KünsteBerlinDeutschland
  3. 3.London Business SchoolLondonUK
  4. 4.MünchenDeutschland
  5. 5.dm-drogerie markt GmbH + Co.KGKarlruheDeutschland
  6. 6.Avidzori LimitedGerrards CrossUnited Kingdom
  7. 7.Deutsches AktieninstitutFrankfurtDeutschland

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