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Insights from theory

Chapter

Abstract

The present study builds on insights from two streams of research: innovation research – in particular open innovation and customer integration – and research on low-income or “base of the pyramid” (BoP) markets. Of these two areas, innovation research provides the main theoretical background of this study.

Keywords

Innovation Process Open Innovation Tacit Knowledge Creative Idea Business Model Innovation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  1. 1.Brewery and Food IndustryChair of Corporate SustainabilityFreising-WeihenstephanGermany

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