Situational Analysis

Part of the BestMasters book series (BEST)


A useful framework for performing a situational analysis is the Three C analysis, comprising company, customer and competitor (Robinson, 2008). Hence, the aim is to get an understanding of the current practices of the Berlin-Brandenburg Academy of Sciences and Humanities, especially with regard to its objectives, services and communication efforts. The research analysis follows which starts with an overview of the methods that were used, along with a description of how they were applied.


Europe Assure Editing Clarification Salon 


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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  1. 1.MarketingHWR BerlinBerlinGermany
  2. 2.MarketingHWR BerlinBerlinGermany

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