Intermediate Results

Abstract

So far, research into the early adoption of age-based innovations has demonstrated not only the vast diversity of products and services in this field but also great differences with regard to the lead market locations and the underlying drivers for lead market development. Nevertheless, a number of recurring observations appear to emerge with regard to country-specific early adoption patterns. As, however, these observations seem to be limited to particular sets of age-based innovations, it is necessary to create sub-groups in a way that gives proper consideration to these limitations.