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Integrated Analysis of Lead Market Candidates Based on Extant Theory

  • Nils Levsen
Chapter
Part of the Forschungs-/Entwicklungs-/Innovations-Management book series (FEIM)

Abstract

From a business perspective, showing that lead-market-lag-market patterns may generally occur in the realm of age-based innovations (as in Chapter 3) is an initial insight, which may have a bearing on a number of business decisions with regard to innovation and commercialization of age-based products and services. Companies may, for instance, look out for characteristic lead-lag-patterns and conclude that particular country markets are significantly advanced compared to others – diffusion has a geographic imbalance, not taking place evenly across countries.

Keywords

World Trade Organization Market Potential Lead Market Service Category Competition Intensity 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  1. 1.HamburgGermany

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