Integrated Analysis of Lead Market Candidates Based on Extant Theory
From a business perspective, showing that lead-market-lag-market patterns may generally occur in the realm of age-based innovations (as in Chapter 3) is an initial insight, which may have a bearing on a number of business decisions with regard to innovation and commercialization of age-based products and services. Companies may, for instance, look out for characteristic lead-lag-patterns and conclude that particular country markets are significantly advanced compared to others – diffusion has a geographic imbalance, not taking place evenly across countries.
KeywordsWorld Trade Organization Market Potential Lead Market Service Category Competition Intensity
Unable to display preview. Download preview PDF.