Case Studies: Early Adoption Patterns and Lead Markets
The following case studies address research questions 1 and 2. With regard to RQ1, the success criterion that is needed to support or dismiss the existence of a lead market is based on the lead market definition in Chapter 220.127.116.11: According to Beise, “lead markets have the characteristic that product or process innovation designs adopted early become the globally dominant design and supersede other innovation designs initially adopted or preferred by other countries” (Beise 2001, p. 10).
KeywordsLead Market Service Category Private Label Financial Service Authority Federal Housing Administration
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