Case Studies: Early Adoption Patterns and Lead Markets

  • Nils LevsenEmail author
Part of the Forschungs-/Entwicklungs-/Innovations-Management book series (FEIM)


The following case studies address research questions 1 and 2. With regard to RQ1, the success criterion that is needed to support or dismiss the existence of a lead market is based on the lead market definition in Chapter According to Beise, “lead markets have the characteristic that product or process innovation designs adopted early become the globally dominant design and supersede other innovation designs initially adopted or preferred by other countries” (Beise 2001, p. 10).


Lead Market Service Category Private Label Financial Service Authority Federal Housing Administration 
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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  1. 1.HamburgGermany

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