Extant research into lead markets can be subdivided into a number of categories. In the following, these will be introduced and described in an attempt to fittingly describe the current state of the field and the research work leading up to this status quo. Specifically, the strands of research that laid the foundations for lead market theory will be described (Chapter 2.1.1), and be followed by a section dedicated to the major theory building effort in lead market research undertaken by Marian Beise and fellow researchers (Chapter 2.1.2).
KeywordsDemographic Change Technology Adoption Elderly User Public Procurement Lead Market
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