Pointing toward the population aging trend undergone by many advanced economies as a major demand driver and catalyst for age-based innovation seems uncontroversial at best, possibly even verging on the commonplace. Nevertheless, evidence is abundant – and will be presented in the course of this study – that the sheer growth and affluence of elderly populations within these countries will lend increased commercial relevance to the development and commercialization of products and services designed to address their particular needs.
KeywordsEarly Adoption Elderly User International Diffusion Innovation Diffusion Lead Market
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