Moderatoren des Konsumentenverhaltens

  • Thomas Foscht
  • Bernhard Swoboda
  • Hanna Schramm-Klein


Zu weiteren Determinanten und Moderatoren des Käuferverhaltens – die (im Schalenmodell) die psychischen Prozesse determinieren, aber weiter vom Verhalten entfernt sind – zählen insb. die Umweltdeterminanten des Käuferverhaltens, also die psychische Umwelt, die Determinanten der näheren Umwelt, insb. Primärgruppen, Sekundärgruppen und Familie als unmittelbare nähere soziale Umwelt und die Determinanten der weiteren Umwelt, insb. Kultur, Subkultur und soziale Schicht.


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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  • Thomas Foscht
    • 1
  • Bernhard Swoboda
    • 2
  • Hanna Schramm-Klein
    • 3
  1. 1.Institut für MarketingKarl-Franzens-Universität GrazGrazÖsterreich
  2. 2.Professur für Marketing und HandelUniversität TrierTrierDeutschland
  3. 3.Lehrstuhl für MarketingUniversität SiegenSiegenDeutschland

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