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Interaktive Wertschöpfung durch Dienstleistungen pp 147–168Cite as

Ausprägungen von Interaktionen bei der Nutzung von Wertvorschlägen

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Zusammenfassung

Mit der Einführung des Service-Dominant Logic (SDL) im Jahr 2004 hat die Diskussion darüber, was Wert für einen Kunden bedeutet und wie dieser entsteht, stetig zugenommen (Vargo/Lusch 2004a, 2008). Im Zuge dieser Diskussion wird verstärkt eine Betrachtung der Generierung von Kundenwert über die Produktion von Produkten und Dienstleistungen sowie deren Übertragung auf den Kunden hinaus vorgeschlagen. Dabei rückt die Nutzung der Produkte und Dienstleistungen auf Kundenseite in den Fokus des Interesses (Vargo/Lusch 2004a; Kleinaltenkamp et al. 2012).

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Author information

Authors and Affiliations

  1. Kaiserslautern, Deutschland

    Lucas Pfisterer Dipl.-Wirtsch.-Ing. & Prof. Dr. Stefan Roth

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  1. Lucas Pfisterer Dipl.-Wirtsch.-Ing.
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  2. Prof. Dr. Stefan Roth
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Correspondence to Lucas Pfisterer Dipl.-Wirtsch.-Ing. .

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  1. Abteilung Marketing und Unternehmensführung, Universität Basel, Basel, Switzerland

    Manfred Bruhn

  2. Institut für Marketing & Management Lehrstuhl für Dienstleistungsmanagement, Universität Hohenheim, Stuttgart, Germany

    Karsten Hadwich

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Pfisterer, L., Roth, S. (2015). Ausprägungen von Interaktionen bei der Nutzung von Wertvorschlägen. In: Bruhn, M., Hadwich, K. (eds) Interaktive Wertschöpfung durch Dienstleistungen. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-08518-6_7

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  • DOI: https://doi.org/10.1007/978-3-658-08518-6_7

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  • Publisher Name: Springer Gabler, Wiesbaden

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