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Forschungsprojekt Querdenken: Wie Unternehmen denken

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Querdenken im Marketing

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Zusammenfassung

In diesem Kapitel stelle ich Ihnen ein Forschungsprojekt zum Querdenken der Hochschule Bonn-Rhein-Sieg vor.

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Notes

  1. 1.

    Teilnehmer: Lisa Maar, Christoph Fritzen, Benjamin Meier, Peter Stefan, Jan Winterhoff, Manuel Hammes.

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  1. Kahl am Main, Deutschland

    Gerd-Inno Spindler

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  1. Gerd-Inno Spindler
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Correspondence to Gerd-Inno Spindler .

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© 2016 Springer Fachmedien Wiesbaden

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Spindler, GI. (2016). Forschungsprojekt Querdenken: Wie Unternehmen denken. In: Querdenken im Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-08442-4_5

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  • DOI: https://doi.org/10.1007/978-3-658-08442-4_5

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-08441-7

  • Online ISBN: 978-3-658-08442-4

  • eBook Packages: Business and Economics (German Language)

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