Methodology

  • Bettina Hauser
Chapter
Part of the BestMasters book series (BEST)

Abstract

A deductive research approach will be applied in this master thesis. On the basis of theoretical considerations, hypotheses are deducted which will be subjected to empirical study (Bryman & Bell, 2011, p. 11). Furthermore a cross-sectional research design will be applied.

Keywords

Europe Marketing Kelly Conglomerate Harman 

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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  • Bettina Hauser
    • 1
  1. 1.InnsbruckAustria

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