Gesellschaftliche Trends und Implikationen für die Automobilindustrie



In diesem Kapitel werden Megatrends für die Automobilwirtschaft diskutiert, wobei die langfristige Entwicklung der Automobilwirtschaft bzw. des Autohandels im Vordergrund steht. Die Trends Urbanisierung, Digitalisierung, Nostalgie, Ästhetisierung, Markt- und Angebotstransparenz, Teilungswirtschaft/Share Economy, Branded Society und Machtverschiebungen in der Wertschöpfungskette werden konventionelle Entwicklungen überlagern und tendenziell bestimmen.


  1. Astheimer, S.: Digitalisierung bedroht massenhaft Arbeitsplätze. Beruf & Chance, Frankfurter Allgemeine Zeitung. Zugegriffen: 24. Juni 2015
  2. Balian Allen, R.: Personal Branding and Marketing Yourself: the Three PS Marketing Technique as a Guide to Career Empowerment. Balian Publishing Co, Waltham (2014)Google Scholar
  3. Behrens, P.: On the art of stage. Perspecta 26, 135–142 (1990[1910])Google Scholar
  4. Bienkowski, W., Brada, J., Radlo, M.-J. (Hrsg.): Reaganomics Goes Global. What Can the EU, Russia and Transition Countries Learn From the USA?. Palgrave Macmillan, New York (2006)Google Scholar
  5. Boeing, N., Lubbadeh, J.: Sharing Economy Meins ist auch deins. Beobachter, 5 (2013)Google Scholar
  6. Brorström, S., Parment, A.: Attraktiva platser bortom urbanisering och tillväxt. Studentlitteratur, Lund (2016)Google Scholar
  7. Bryant, N.: Oprah impresses Sydney during Australia visit. BBC News, Entertainment & Arts, December 14 (2010)Google Scholar
  8. Buick: Zugegriffen: 20. Aug. 2015
  9. Bulbeck, P.: Wraps ‚Ultimate Australian Adventure‘. The Hollywood Reporter, Dezember 14 (2010)Google Scholar
  10. Bundesministerium für Verkehr und digitale Infrastruktur 2015 Bundesministerium für Verkehr und digitale Infrastruktur: Verkehr und Mobilität, 20. September (2015)Google Scholar
  11. Carswell, A., Byrnes, H., Fife-Yeomans, J.: Oprah slams funding criticism for her Australian trip. Herald Sun [Australia], Dezember 14 (2010)Google Scholar
  12. Cijo, M.: You Branding: Reinventing Your Personal Identity as a Successful Brand. CreateSpace Independent Publishing Platform (2014)Google Scholar
  13. Claro, D.P., Claro, P.B.O.: Collaborative buyer–supplier relationships and downstream information in marketing channels. Ind. Mark. Manage. 39(2), 221–228 (2010)CrossRefGoogle Scholar
  14. Clausecker, M., Göbelt, R., Heimlich, S., Knoblach, M., Resch, R., Stoffregen, M.: Mobilität 4.0. Perspektiven der Digitalisierung für den Personenverkehr. Wirtschaft und Politik Impulse, Managerkreis der Friedrich-Ebert-Stiftung, September (2015)Google Scholar
  15. Dobers, P., Strannegård, L.: Design, lifestyles and sustainability: aesthetic consumption in a world of abundance. Bus. Strat. Environ. 14(5), 324–336 (2005)CrossRefGoogle Scholar
  16. Dumas, A., Mintzberg, H.: Managing design/designing management. Des. Manag. J. 1(1), 37–43 (1989)Google Scholar
  17. Ferlie, E., Ashburner, L., Fitzgerald, L., Pettigrew, A.: The New Public Management in Action. Oxford University Press, Oxford (1996)CrossRefGoogle Scholar
  18. Fleet Logistics: (2015). Zugegriffen:14. Dez. 2015
  19. Freeman, M.A., Bordia, P.: Assessing alternative models of individualism and collectivism: a confirmatory factor analysis. Eur. J. Pers. 15(2), 105–121 (2001)CrossRefGoogle Scholar
  20. Furman, D.M.: The development of corporate image: a historiographic approach to a marketing concept. Corp. Rep. Rev. 13, 63–75 (2010)CrossRefGoogle Scholar
  21. Goldsmith, M., Ulrich, D., Rampersad, H.K.: Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand. Information Age Publishing, Greenwich (2009)Google Scholar
  22. Harquail, C.: Symbolizing identity: when brand icons become organizational icons. Academy of Management Proceedings, August, H1–H6 (2006)Google Scholar
  23. Hilbert, M., López, P.: The world’s technological capacity to store, communicate, and compute information. Sci. exp. 332(6025), 60–65 (2011)Google Scholar
  24. Hillebrand, B., Biemans, W. G.: Dealing with downstream customers: an exploratory study. J. Bus. Ind. Mark., 26(2), 72–80 (2011)Google Scholar
  25. Holmes, J.H., Crocker, K.E.: Predispositions and the comparative effectiveness of rational, emotional and discrepant appeals for both high involvement and low involvement products. J. Acad. Mark. Sci. 15(1), 27–35 (1987)CrossRefGoogle Scholar
  26. Hood, C.: The ‚new public management‘ in the 1980s: variations on a theme. Account. Organ. Soc. 20(2/3), 93–109 (1995)CrossRefGoogle Scholar
  27. Jenkins, S.: Thatcher & Sons: A Revolution in Three Acts. Allen Lane: London (2006)Google Scholar
  28. Karabasz, I., & Kerkmann, C.: Gefahren der Digitalisierung, Wenn Hacker den Verkehr lahmlegen. Handelsblatt, 24. März (2015)Google Scholar
  29. Kotler, K., Armstrong, G., Parment, A.: Principles of Marketing. Scandinavian Edition, 2. Aufl. Pearson Education Limited, Harlow (2016)Google Scholar
  30. Laurell, C., Parment, A.: Marketing Beyond the Textbook – Emerging Perspectives in Marketing Theory and Practice. Studentlitteratur, Lund (2015)Google Scholar
  31. Löfgren, O., Willim, R. (Hrsg.): Magic. Culture and the New Economy. Berg Publishers, London (2005)Google Scholar
  32. Matzler, K.: Share Economy – oder das Ende der Konsumgesellschaft. Wirtschaftsblatt, 7. März (2014)Google Scholar
  33. Niskanen, W.A.: Reaganomics: An Insider’s Account of the Policies and the People. Oxford University Press, Oxford (1988)Google Scholar
  34. Olins, W.: Corporate identity – the myth and the reality. J. Roy. Soc. Arts 127, 209–218 (1979)Google Scholar
  35. Parment, A.: Car Distribution Organization. Strategic Issues in Four Configurations, Linköping Studies in Management and Economics No. 65., Doctoral Dissertation. LiU School of Management, Linköping University, Linköping (2005)Google Scholar
  36. Parment, A.: Distribution strategies for volume and premium brands in highly competitive consumer markets. J. Retail. Consum. Serv. 15(1), 250–265 (2008)CrossRefGoogle Scholar
  37. Parment, A.: Automobile Marketing Distribution Strategies for Competitiveness: an Analysis of Four Distribution Configurations. VDM Verlag, Berlin (2009)Google Scholar
  38. Parment, A.: Generation Y vs Baby Boomers: Shopping behaviour, buyer involvement and implications for retailing. J. Retail. Consum. Serv. 20(2), 189–199 (2013a)CrossRefGoogle Scholar
  39. Parment, A.: Generation Y: Mitarbeiter der Zukunft motivieren, integrieren, führen. Springer, Wiesbaden (2013b)CrossRefGoogle Scholar
  40. Parment, A.: Auto Brand: Building Successful Car Brands for the Future. Kogan Page, New York (2014a)Google Scholar
  41. Parment, A.: Marketing to the 90s Generation. Global Data on Society, Consumption, and Identity. Palgrave Macmillan, New York (2014b)Google Scholar
  42. Porter, M.E.: The Competitive Advantage of Nations. The Free Press, New York (1990)CrossRefGoogle Scholar
  43. Pratten, C.F.: Mrs. Thatcher’s economic legacy. In: Minogue, K., Biddiss, M. (Hrsg.) Thatcherism: Personality and Politics, S. 72–94. Macmillan, Basingstoke (1987)CrossRefGoogle Scholar
  44. Purkiss, J., Royston-Lee, D.: Brand You: Turn Your Unique Talents into a Winning Formula. Artesian Publishing LLP, London (2009)Google Scholar
  45. PWC: Share Economy – Repräsentative Bevölkerungsbefragung, PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprüfungsgesellschaft (2015)Google Scholar
  46. Rifkin, J.: The Age of Access: The New Culture of Hypercapitalism, Where All of Life is a Paid-for Experience. Penguin Putnam, New York (2000)Google Scholar
  47. Rotschild, M. L.: Advertising strategies for high and low involvement situations. In Maloney, J., Silverman, J.(Hrsg.). Attitude Research Plays for High Stakes, S. 74–93. American Marketing Association, Chicago (1979)Google Scholar
  48. Schimmack, U., Oishi, S., Diener, E.: Individualism: a valid and important dimension of cultural differences between nations. Pers. Soc. Psychol. Rev. 9(1), 17–31 (2005)CrossRefGoogle Scholar
  49. Skidelsky, R. (Hrsg.): Thatcherism. Chatto and Windus, London (1988)Google Scholar
  50. Southerton, D.: Consumption, British Sociological Association Online. Sage, London (2012)Google Scholar
  51. Spillane, M.: Branding Yourself: How to Look, Sound and Behave Your Way to Success. Sidgwick & Jackson, London (2000)Google Scholar
  52. Stricker, K., Wegener, R., Anding, M.: Big Data Revolutioniert Die Automobilindustrie. Neue Möglichkeiten der Markendifferenzierung. Bain & Company, München (2014)Google Scholar
  53. Triandis, H.C.: Collectivism and individualism as cultural syndromes. Cross-Cult. Res. 27(3–4), 155–180 (1993)CrossRefGoogle Scholar
  54. Vickers, A., Bavister, S., Smith, J.: Personal Impact: What it Takes to Make a Difference. Prentice Hall Life, Harlow (2008)Google Scholar
  55. Vinen, R.: Thatcher’s Britain: The Politics and Social Upheaval of the 1980s. Simon and Schuster, London (2009)Google Scholar
  56. Vogel, C.M.: Notes on the evolution of design thinking: a work in progress. Des. Manage. Rev. 20(2), 16–27 (2009)CrossRefGoogle Scholar
  57. Wall Street Journal: Oprah Winfrey to film episodes of her show at Sydney Opera House, 14. September (2010)Google Scholar
  58. Whiteman, J. (Hrsg.): Fulfilling the Promise: what future for franchised car distribution?, ICDP: Chadwick (2000)Google Scholar
  59. Wilson, J.S., Blumenthal, I.: Managing Brand You: Seven Steps to Creating Your Most Successful Self. American Management Association, New York (2008)Google Scholar
  60. Wood, E.M.: The Pristine Culture of Capitalism: A Historical Essay on Old Regimes and Modern States. Verso, London (1991)Google Scholar

Copyright information

© Springer Fachmedien Wiesbaden GmbH 2016

Authors and Affiliations

  1. 1.StockholmSchweden

Personalised recommendations