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Gesellschaftliche Trends und Implikationen für die Automobilindustrie

Chapter

Zusammenfassung

In diesem Kapitel werden Megatrends für die Automobilwirtschaft diskutiert, wobei die langfristige Entwicklung der Automobilwirtschaft bzw. des Autohandels im Vordergrund steht. Die Trends Urbanisierung, Digitalisierung, Nostalgie, Ästhetisierung, Markt- und Angebotstransparenz, Teilungswirtschaft/Share Economy, Branded Society und Machtverschiebungen in der Wertschöpfungskette werden konventionelle Entwicklungen überlagern und tendenziell bestimmen.

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Copyright information

© Springer Fachmedien Wiesbaden GmbH 2016

Authors and Affiliations

  1. 1.StockholmSchweden

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