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Motives for Internationalisation

  • Dirk Morschett
  • Hanna Schramm-Klein
  • Joachim Zentes
Chapter

Abstract

The aim of this Chapter is to clarify that internationalisation is not always driven by the desire to enhance sales, but that the motives for internationalisation can be manifold, with major consequences for market entry strategies, the coordination of international subsidiaries, country selection, organisation, etc.

Keywords

Host Country Foreign Market Entry Mode Multinational Enterprise Foreign Subsidiary 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  • Dirk Morschett
    • 1
  • Hanna Schramm-Klein
    • 2
  • Joachim Zentes
    • 3
  1. 1.University of FribourgFribourgSwitzerland
  2. 2.University of SiegenSiegenGermany
  3. 3.Saarland UniversitySaarbrückenGermany

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