Formal and Informal Coordination Mechanisms

  • Dirk Morschett
  • Hanna Schramm-Klein
  • Joachim Zentes
Chapter

Abstract

As has been shown in the preceding Chapters, MNCs are characterised by internationally dispersed activities. To integrate all of an MNC’s activities and organisational units under a common strategy, coordination is necessary. This Chapter is an overview of different coordination mechanisms, including the strengths and shortcomings of each mechanism.

Keywords

Marketing Stake Anil 

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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  • Dirk Morschett
    • 1
  • Hanna Schramm-Klein
    • 2
  • Joachim Zentes
    • 3
  1. 1.University of FribourgFribourgSwitzerland
  2. 2.University of SiegenSiegenGermany
  3. 3.Saarland UniversitySaarbrückenGermany

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