Elucidation of Key Concepts

Part of the Markt- und Unternehmensentwicklung Markets and Organisations book series (MAU)


As outlined in the previous part I, the present thesis empirically investigates customer co-design within the mass customization industry. To guide these empirical studies, the present part II derives the theoretical framework to clarify what interrelations will be explored and specifies the research design to depict how this will be achieved.


Business Strategy Mass Customization Price Premium Custom Product Service Channel 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  1. 1.CLICHHL Leipzig Graduate School of ManagementLeipzigGermany

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