Abstract
This dissertation focuses on customer co-design in the mass customization industry. It specifically addresses the question how to increase customers’ perceived value across various channels and media of interaction. Based on the results of a literature review as well as three separate empirical studies, this chapter derives managerial implications for businesses engaging in the mass customization industry. These implications are expected to improve the attractiveness of customization programs and thus to increase profits.
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© 2015 Springer Fachmedien Wiesbaden
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Thallmaier, S. (2015). Managerial Implications. In: Customer Co-Design. Markt- und Unternehmensentwicklung Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-07526-2_24
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DOI: https://doi.org/10.1007/978-3-658-07526-2_24
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-07525-5
Online ISBN: 978-3-658-07526-2
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