Abstract
The present chapter details the findings and interpretations of the data analysis. It is divided into two sections. The first section focuses on research question one regarding the antecedents and consequences of customers’ perceived co-design value in the online customization system. The second section addresses research question two regarding the impact of higher social presence through live help on the entire model. Findings are reported along the results of PLS analysis of the validated structural equation model and its hypothesized relationships. Each of the two sections are further split into two subsections as detailed in the following.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2015 Springer Fachmedien Wiesbaden
About this chapter
Cite this chapter
Thallmaier, S. (2015). Findings. In: Customer Co-Design. Markt- und Unternehmensentwicklung Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-07526-2_21
Download citation
DOI: https://doi.org/10.1007/978-3-658-07526-2_21
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-07525-5
Online ISBN: 978-3-658-07526-2
eBook Packages: Business and EconomicsBusiness and Management (R0)