Abstract
The present chapter introduces the method and data used to investigate customers’ perceived value in online customer co-design and the impact of social presence via live help. For this reason the chapter is divided into three sections.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2015 Springer Fachmedien Wiesbaden
About this chapter
Cite this chapter
Thallmaier, S. (2015). Method and Data. In: Customer Co-Design. Markt- und Unternehmensentwicklung Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-07526-2_19
Download citation
DOI: https://doi.org/10.1007/978-3-658-07526-2_19
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-07525-5
Online ISBN: 978-3-658-07526-2
eBook Packages: Business and EconomicsBusiness and Management (R0)