Theoretical Underpinning and Research Hypotheses

  • Stefan R. Thallmaier
Part of the Markt- und Unternehmensentwicklung Markets and Organisations book series (MAU)


To answer the proposed research questions, the present study builds upon knowledge in the domains of mass customization, information systems and social presence. On this basis, relevant concepts are identified and introduced stepwise. Subsequently, causal relationships are derived and formulated as hypotheses. Finally, the causal relationships and proposed hypotheses are aggregated into a structural equation model for subsequent statistical analysis.


Service Quality Behavioral Intention Information Quality Purchase Intention Mass Customization 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  1. 1.CLICHHL Leipzig Graduate School of ManagementLeipzigGermany

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