Abstract
The present study explored social interaction within the context of online customer co-design. On the basis of a large-scale cross-case analysis of 115 online mass customization businesses, two types of online customer co-design have been identified to support social interaction. These are social customer co-design and live customer co-design.
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© 2015 Springer Fachmedien Wiesbaden
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Thallmaier, S. (2015). Conclusion and Future Research. In: Customer Co-Design. Markt- und Unternehmensentwicklung Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-07526-2_16
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DOI: https://doi.org/10.1007/978-3-658-07526-2_16
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-07525-5
Online ISBN: 978-3-658-07526-2
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