Abstract
The present chapter details the method and characterizes the empirical data investigated in the study. The method will be differentiated along the distinction of the overall research approach and the research design, which details the phases and research steps undertaken. Finally, the data are characterized to provide a brief overview of the empirical sample. Therefore, the present chapter is divided into three sections.
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© 2015 Springer Fachmedien Wiesbaden
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Thallmaier, S. (2015). Method and Data. In: Customer Co-Design. Markt- und Unternehmensentwicklung Markets and Organisations. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-07526-2_14
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DOI: https://doi.org/10.1007/978-3-658-07526-2_14
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-07525-5
Online ISBN: 978-3-658-07526-2
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