Kleinaltenkamp Integration: The Man and the Academic
We celebrate in both a fun and serious way Michael Kleinaltenkamp the man and the academic, using metaphors inspired by his name. We review and reflect on his many dimensions and the way they have evolved and are co-integrated. We also discuss the role the concept of kundenintegration, or customer integration, has played in the development of theories of innovation and product and service development in business.
KeywordsManifold Europe Marketing Metaphor Fami
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