Kleinaltenkamp Integration: The Man and the Academic

  • Ian Wilkinson
  • Louise Young
Chapter

Abstract

We celebrate in both a fun and serious way Michael Kleinaltenkamp the man and the academic, using metaphors inspired by his name. We review and reflect on his many dimensions and the way they have evolved and are co-integrated. We also discuss the role the concept of kundenintegration, or customer integration, has played in the development of theories of innovation and product and service development in business.

Keywords

Manifold Europe Marketing Metaphor Fami 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  • Ian Wilkinson
    • 1
  • Louise Young
    • 2
  1. 1.University of SydneySydneyAustralia
  2. 2.University of Western SydneySydneyAustralia

Personalised recommendations