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Part of the book series: Forum Marketing ((FORUMMARK))

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Abstract

In the early nineteenth century, Taylor [1911] initiated lean management with his work “The Principles of Scientific Management” and a description of mass production techniques employed by Henri Ford to manufacture his Model T. Due to accelerated progress and globalization the rational organization for mass production he described led to significant disadvantages in terms of effectiveness, speed and flexibility (see [Hummels and de Leede, 2000, p. 75])-not only in the automobile industry.

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Correspondence to Miriam Jacobs .

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© 2015 Springer Fachmedien Wiesbaden GmbH

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Jacobs, M. (2015). Theoretical Foundations. In: Cultural Impact on Lean Six Sigma and Corporate Success. Forum Marketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-07340-4_2

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