Innovation Strategy: From new Products to Business Model Innovation

  • Oliver Gassmann
  • Karolin Frankenberger
  • Michaela Csik
Part of the Business Innovation Universität St. Gallen book series (BIUSTG)


A core element of every companies strategy is the design of the business model of a company. We introduce a methodology in this chapter to analyse, reflect, develop and revolutionize the own industry.


Business Model Innovation Strategy Focal Firm Business Model Innovation Business Model Designer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Further Reading

  1. Gassmann O, Schweitzer F (2013) Fuzzy Front End of Innovation. Springer, BerlinGoogle Scholar
  2. Hamel G (2000) Leading the Revolution. Harvard Business School Press, BostonGoogle Scholar
  3. IBM (2008) IBM Global CEO Study – The Enterprise of the Future. IBM Global Services, Somers, NYGoogle Scholar

Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  • Oliver Gassmann
    • 1
  • Karolin Frankenberger
    • 1
  • Michaela Csik
    • 2
  1. 1.Institut für TechnologiemanagementUniversität St.GallenSt.GallenSwitzerland
  2. 2.Holcim Technology LtdHolderbankSwitzerland

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