Innovation Strategy: From new Products to Business Model Innovation

  • Oliver Gassmann
  • Karolin Frankenberger
  • Michaela Csik
Part of the Business Innovation Universität St. Gallen book series (BIUSTG)


A core element of every companies strategy is the design of the business model of a company. We introduce a methodology in this chapter to analyse, reflect, develop and revolutionize the own industry.


Europe Recombination 


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Further Reading

  1. Gassmann O, Schweitzer F (2013) Fuzzy Front End of Innovation. Springer, BerlinGoogle Scholar
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  3. IBM (2008) IBM Global CEO Study – The Enterprise of the Future. IBM Global Services, Somers, NYGoogle Scholar

Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  • Oliver Gassmann
    • 1
  • Karolin Frankenberger
    • 1
  • Michaela Csik
    • 2
  1. 1.Institut für TechnologiemanagementUniversität St.GallenSt.GallenSwitzerland
  2. 2.Holcim Technology LtdHolderbankSwitzerland

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