Design Science Research in Business Innovation

  • Robert Winter
  • Stephan Aier
Chapter
Part of the Business Innovation Universität St. Gallen book series (BIUSTG)

Abstract

Business innovation research either aims at describing and understanding business innovation phenomena, or at changing a present world it into a better or preferred one. This article discusses the later approach, which has the goal to contribute new theories for design and action. Such design theories comprise useful business innovation artifacts such as products and services, business processes, or business models. In this article we advocate the opportunities that design-oriented business innovation research offers to researchers and to practice, we provide an overview on the relations of design-oriented business innovation research to other research paradigms in business research, we summarize and link to state-of-the-art guidance for conducting design-oriented business innovation research, and we present exemplars of design-oriented business innovation research and discuss their positioning in the field of design-oriented research.

Keywords

Marketing Malone Lewin 

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Copyright information

© Springer Fachmedien Wiesbaden 2016

Authors and Affiliations

  • Robert Winter
    • 1
  • Stephan Aier
    • 1
  1. 1.Institut für WirtschaftsinformatikUniversität St.GallenSt.GallenSwitzerland

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