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Geschäftsfeldinnovationen in touristischen Netzwerken

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Business Innovation: Das St. Galler Modell

Zusammenfassung

Dieser Beitrag stützt sich insbesondere auf die ersten zwei Kapitel des Buches: Beritelli, P./Laesser, C./Reinhold S./Kappler A. (Hrsg.): Das St. Galler Modell für Destinationsmanagement – Geschäftsfeldinnovation in Netzwerken. Verlag IMP-HSG. St. Gallen, (2013).

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Notes

  1. 1.

    Viele Unternehmer im Tourismus verfolgen nicht Rendite als erstes Ziel. Touristischer Unternehmer zu sein, ist Teil ihres Selbstkonzepts, also ihres Selbstverständnisses (Weiermair und Kronenberg 2004).

  2. 2.

    Der Begriff „Strategische Besucherströme“ lehnt sich an die erstmalige Formulierung und Beschreibung von Hedley (1977) an. Im Destinationsmanagement wurde der Begriff schon früh verwendet (Bieger 1996), jedoch bisher noch nicht in dieser konkreten Form operationalisiert.

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Beritelli, P., Laesser, C., Reinhold, S. (2016). Geschäftsfeldinnovationen in touristischen Netzwerken. In: Hoffmann, C., Lennerts, S., Schmitz, C., Stölzle, W., Uebernickel, F. (eds) Business Innovation: Das St. Galler Modell. Business Innovation Universität St. Gallen. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-07167-7_24

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  • DOI: https://doi.org/10.1007/978-3-658-07167-7_24

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