The Effect of Social Sharing Games and Game Performance on Motivation to Play Brain Games
Brain games can be an effective way to help people “train” and maintain cognitive agility over time. Although game content is based on wellestablished tasks, the means to motivate people to play remains more of an art than a science. This paper tests the impact of different types of feedback commonly used in entertainment-oriented games on intrinsic motivation, enjoyment and performance within a brain game. In a 2 by 2 factorial design, we compare performance-based feedback (a score) with task completion feedback (a badge) and two contexts for that feedback, private (viewed independently) versus shared (posted on a social network). Shared feedback is associated with higher motivation and game enjoyment. There is no difference in level of performance on intrinsic motivation. Contrast analysis and pairwise comparisons reveal that the shared and performance-based feedback is most motivating. We discuss the implications for brain games specifically and interventions more broadly.
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