Skip to main content
SpringerLink
Log in

Dienstleistungsbasierte Geschäftsmodelle für entmaterialisierte Werkzeugmaschinensysteme – Entscheidungsbaummodellierung zur Bewertung flexibilitätsorientierter Dienstleistungen

  • Chapter
  • First Online:
Dienstleistungsmodellierung 2014

Zusammenfassung

Innovative dienstleistungsbasierte Geschäftsmodelle werden im Verarbeitenden Gewerbe allgemein, darunter auch dem Werkzeugmaschinenbau, zunehmend wichtiger. Eine neue Form dieser Geschäftsmodelle stellen sogenannte Flexibilitätsgarantien dar. Diese flexibilitätsorientierten Dienstleistungen beinhalten die Planung und den Bau eines Fertigungssystems mit einem Fokus auf der zukünftigen Flexibilität der Anlage. Der Anbieter garantiert dabei eine Anpassung der verkauften Werkzeugmaschine an zukünftige Produktionsanforderungen zu bereits vorab festgelegten Konditionen. Simulationen mit einem eigens entwickelten Softwaretool zur Entscheidungsbaummodellierung prognostizieren eine Win-win-Situation für dieses neue Geschäftsmodell, in der sowohl für den Hersteller als auch für den Kunden der Nutzen überwiegt. Das Zustandekommen hängt dabei von der gewählten Preispolitik, der Wiederverwendbarkeit (Maschinenrestwert) und einer gerechten Risikoverteilung zwischen Maschinenbauer und Kunde ab.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 59.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 129.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literaturverzeichnis

  • Ahlert D, Backhaus K, Meffert H (2001) Geschäftsmodelle im E-Business – Modethema oder mehr? Absatzwirtschaft, Special Edition for the German Marketing Day 2001:32–44

    Google Scholar 

  • Azarenko A, Roy R, Shehab E, Tiwari A (2009) Technical product-service systems: some implications for the machine tool industry. Journal of Manufacturing Technology 20(5):700–722

    Article  Google Scholar 

  • Baines T, Lightfoot H, Benedettini O, Kay J (2009) The servitization of manufacturing: a review of literature and reflection on future challenges. Journal of Manufacturing Technology Management 20(5):547–567

    Article  Google Scholar 

  • Bengtsson J (1999) The Value of Manufacturing Flexibility: Real Options in Practice

    Google Scholar 

  • Bengtsson J (2001) Manufacturing flexibility and real options: A review. International Journal of Production Economics 74:213–224

    Article  Google Scholar 

  • Biege S, Copani G, Lay, G, Marvulli, S, Schroeter, M (2009) Innovative service-based business concepts for the machine tool building industry. Proceedings of the 1st CIRP IPS2 Conference. Cranfield University, Cranfield

    Google Scholar 

  • Biege S, Schröter M, Gandenberger C, Buschak D, Weißfloch U, Schlummer M, Jäger A, Merk S (2013) Chancen für die nachhaltige Entwicklung durch neue hybride Wert-schöpfungskonzepte. Abschlussbericht des Projekts „HyWert“, Karlsruhe

    Google Scholar 

  • Bieger T, Reinhold S (2011) Das wertbasierte Geschäftsmodell. Ein aktualisierter Struktu-rierungsansatz. In Bieger T, Knyphausen-Aufseß D, Krys C (Hrsg) Innovative Ge-schäftsmodelle. Konzeptionelle Grundlagen, Gestaltungsfelder und unternehmerische Praxis. Springer, Berlin, 13–70

    Google Scholar 

  • Brax S (2005) A manufacturer becoming service provider – challenges and a paradox. In Managing Service Quality 15(2):142–155

    Article  Google Scholar 

  • Buschak D, Copani G (2013) Value of service-enhanced offerings: A network perspective. Euroma Conference 2013. Dublin

    Google Scholar 

  • Casadesus-Masanell R, Tarziján J (2012) When One Business Model Isn’t Enough. Har-vard Business Review 90(1–2):2–6

    Google Scholar 

  • CECIMO (2011) Study on Competitiveness of the European Machine Tool Industry. Brus-sels

    Google Scholar 

  • Chesbrough H, Rosenbloom R (2002) The role of the business model in capturing value from innovation: evidence from Xerox Corporation’s technology spin-off companies. Industrial and Corporate Change 11(3):529–555

    Article  Google Scholar 

  • Copani C (2013) New service business models in the machine tool industry: A customer-supplier perspective. Lap Lambert Academic Publishing

    Google Scholar 

  • Copani G, Molinari Tosatti L, Lay G, Schroeter M, Bueno R, (2007) New Business Models diffusion and trends in European machine tool industry. 40th CIRP International Man-ufacturing Systems Seminar Proceedings. Liverpool

    Google Scholar 

  • Copani G, Marvulli S (2010) Business model life cycle evaluation: two successful case studies in the machine tool sector. Proceedings of the 17th CIRP International Confer-ence on Life Cycle Engineering. Heifei

    Google Scholar 

  • Copani G, Marvulli S, Colombo C, Molinari Tosatti L (2008) An LCC-LCA methodology to design manufacturing systems under a business model perspective. Proceedings of the 6th CIRP International Conference on Intelligent Computation. In Manufacturing Engineering (CIRP ICME‘ 08). Neapel

    Google Scholar 

  • Copani G, Urgo M (2012) New business models and configuration approaches for focused-flexibility manufacturing systems. Procedia CIRP 2:10–15

    Article  Google Scholar 

  • Damodoran A (2007) Strategic Risk Taking: a Framework for Risk Management. Prentice Hall Publishing, Upper Saddle River

    Google Scholar 

  • Davidsson N, Edvardsson B, Gustafsson A, Witell L (2009) Degree of service-orientation in the pulp and paper industry. International Journal of Services Technology and Man-agement 11(1):24–41

    Google Scholar 

  • Doganova L, Eyquem-Renault M (2009) What do business models do? Innovation devices in technology entrepreneurship. Research Policy 38(10):1559–1570

    Article  Google Scholar 

  • Gebauer H, Ren GJ, Valtakoski A, Reynoso J (2012) Service-driven manufacturing. Provi-sion, evolution and financial impact of services in industrial firms. Journal of Service Management 23(1):120–136

    Article  Google Scholar 

  • Gerhardt A (2000) Neue Kaufkriterien für Maschinen und Anlagen. Zeitschrift für wirt-schaftlichen Fabrikbetrieb (ZWF) 1995(11):560–562

    Google Scholar 

  • Hamel G (2000) Leading the Revolution. Boston

    Google Scholar 

  • Hedman J, Kalling T (2003) The business model concept: theoretical underpinnings and empirical illustrations. European Journal of Information Systems 12:49–59

    Article  Google Scholar 

  • Hypko P, Tilebein M, Gleich R (2010) Clarifying the concept of performance-based con-tracting in manufacturing industries. A research synthesis. Journal of Service Man-agement 21(5):625–655

    Google Scholar 

  • Ivens BS (2005) Flexibility in industrial service relationships: The construct, antecedents, and performance outcomes. Industrial Marketing Management 34(6):566–576

    Article  Google Scholar 

  • Kim SH, Cohen MA, Netessine S (2007) Performance Contracting in After-Sales Service Supply Chains. Management Science 53(12):1843–1858

    Article  Google Scholar 

  • Kindström D (2010) Towards a service-based business model – Key aspects for future competitive advantage. European Management Journal 28(6):479–490

    Article  Google Scholar 

  • Kinnunen RE (2011) Servitization of Manufacturing Companies – Framework for Analyz-ing Servitization Capabilities. School of Economics, Aalto University, Aalto

    Google Scholar 

  • Kleikamp C (2002) Performance Contracting auf Industriegütermärkten. Lohmar/Köln

    Google Scholar 

  • Knyphausen-Aufseß DZ, Meinhardt Y (2002) Revisiting Strategy: Ein Ansatz zur Systema-tisierung von Geschäftsmodellen. In Bieger T, Bickhoff N, Caspers R, Knyphausen-Aufseß DZ, Reding K (Hrsg) Zukünftige Geschäftsmodelle – Konzept und Anwen-dung in der Netzökonomie. Berlin, 63–89

    Google Scholar 

  • Kujala S, Kujala J, Turkulainen V, Artto K, Aaltonen P, Wikström K (2011) Factors influ-encing the choice of solution-specific business models. International Journal of Project Management 29:960–970

    Article  Google Scholar 

  • Lay G, Biege S, Buschak D, Copani G, Marvulli S (2010) Early Stage Assessment of Ser-vice-Based Business Concepts. In Sakao T, Larsson T, Lindahl M (Hrsg) Industrial Product-Service Systems (IPS2) – Proceedings of the 2nd CIRP IPS2 Conference. Linköping University, Linköping, 253–260

    Google Scholar 

  • Lay G, Meier H, Schramm J, Werding A (2003) Betreiben statt verkaufen – Stand und Per-spektiven neuer Geschäftsmodelle für den Maschinen- und Anlagenbau. Industriema-nagement 19(4):9–14

    Google Scholar 

  • Lay G, Schroeter M, Biege S (2009) Service-based Business Concepts: A Typology for Business-to-Business Markets. European Management Journal 27(6):442–455

    Article  Google Scholar 

  • Malleret V (2006) Value Creation through Service Offers. Journal of European Manage-ment 24:106–116

    Article  Google Scholar 

  • Meier H, Steven M, Boßlau M, Alevifard S (2013) Modeling of Flexibility within Dynamic IPS² Business Models – A Conceptual System Dynamics Case Study. In Horst M (Hrsg) Product-Service Integration for Sustainable Solutions. Springer, Berlin, 573–584

    Chapter  Google Scholar 

  • Meier H, Roy R, Seliger G (2010) Industrial Product-Service Systems – IPS2. CIRP Annals – Manufacturing Technology 59(2):607–627

    Article  Google Scholar 

  • Mont O (2002) Clarifying the concept of product-service system. Journal of Cleaner Pro-duction 10:237–245

    Article  Google Scholar 

  • Morelli N (2003) Product-service-systems, a perspective shift for designers: A case study: The design of a telecentre. Design studies 24(1):73–99

    Article  Google Scholar 

  • Neu WA, Brown SW (2005) Forming Successful Business-to-Business Services in Goods-Dominant Firms. Journal of Service Research 8(3):3–17

    Article  Google Scholar 

  • OECD (2005) Oslo Manual – Guidelines for collecting and interpreting innovation data. Oslo

    Google Scholar 

  • Oliva R, Kallenberg R (2003) Managing the transition from products to services. Interna-tional Journal of Service Industry Management 14:160–72

    Article  Google Scholar 

  • Osterwalder A, Pigneur Y (2010) Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, Hoboken

    Google Scholar 

  • Palo T, Tähtinen J (2011) A network perspective on business models for emerging technol-ogy-based services. Journal of Business & Industrial Management 26(5):377–388

    Google Scholar 

  • Rentmeister J, Klein S (2003) Geschäftsmodelle ï ein Modebegriff auf der Waagschale. Zeitschrift für Betriebswirtschaftslehre (ZfB), Ergänzungsheft 1:17–30

    Google Scholar 

  • Richter A, Sadek T, Steven M, Welp E (2009) Use-Oriented Business Models and Flexibi-lity in Industrial Product-Service Systems. In Roy R, Shehab E (Hrsg.) Industrial product-service systems (IPS²): proceedings of the 1st CIRP IPS² Conference. Cran-field, 188–194

    Google Scholar 

  • Rosa P, Copani G (2014) Assessment of New Flexibility oriented Business Models in the Machine Tools Industry. Special Issue of International Journal of Computer Integrated Manufacturing (forthcoming)

    Google Scholar 

  • Schröter M, Buschak D, Biege S (2010) Service-based Business Concepts: Diffusion and Effects on Customer Companies in the German Manufacturing Industry. EurOMA Conference. Porto

    Google Scholar 

  • Schumpeter J (1964) Theorie der wirtschaftlichen Entwicklung. Eine Untersuchung über Unternehmergewinn, Kapital, Kredit, Zins und den Konjunkturzyklus. Berlin

    Google Scholar 

  • Spath D, Demuß L (2006) Entwicklung hybrider Produkte – Gestaltung materieller und immaterieller Leistungsbündel. In Bullinger HJ, Scheer AW (Hrsg) Service Enginee-ring: Entwicklung und Gestaltung innovativer Dienstleistungen. Berlin, 467–506

    Google Scholar 

  • Spring M, Araujo L (2009) Service, services and products: rethinking operations strategy. International Journal of Operations & Production Management 29(5):444–467

    Article  Google Scholar 

  • Stahel WR (1986) The Functional Economy: Cultural and Organizational Change. In The Industrial Green Game. National Academy Press, Washington, 91–100.

    Google Scholar 

  • Stähler P (2002) Geschäftsmodelle in der digitalen Ökonomie: Merkmale, Strategien und Auswirkungen. Lohmar/Köln

    Google Scholar 

  • Storbacka K, Windahl C, Nenonen S, Salonen A (2013) Solution business models: Trans-formation along four continua. Industrial Marketing Management 42(5):705–716

    Article  Google Scholar 

  • Teece DJ (2010) Business Models, Business Strategy and Innovation. Long Range Plan-ning 43(2–3):172–194

    Article  Google Scholar 

  • Timmers P (2000) Electronic Commerce. Strategies and Models for Business-to-Business Trading. New York

    Google Scholar 

  • Tukker A (2004) Eight Types of Product-Service Systems: Eight Ways to Sustainability? Experiences from SusProNet. Business Strategy and the Environment 13(4):246–260

    Google Scholar 

  • Urbani A, Molinari-Tosatti L, Pasek Z (2002) Manufacturing practices in dynamic markets: reconfigurability to enable a service-based manufacturing capacity supply. Proceedings of the IMECE 2002: ASME International Mechanical Engineering Congress and Ex-position. New Orleans

    Google Scholar 

  • VDMA (2013) Maschinenbau in Zahl und Bild. Frankfurt a. M.

    Google Scholar 

  • Visintin F (2012) Providing integrated solutions in the professional printing industry: The case of Oce. Computers in Industry 63:379–388

    Article  Google Scholar 

  • Vives L, Svejenova S (2011) To, from and beyond the margins: Business models: towards an integrative framework. Management Research: The Journal of the Iberoamerican Academy of Management 9(3):230–242

    Google Scholar 

  • Zollenkop M (2006) Geschäftsmodellinnovation: Initiierung eines systematischen Innova-tionsmanagements für Geschäftsmodelle auf der Basis lebenszyklusorientierter Früh-aufklärung. Gabler, Wiesbaden

    Google Scholar 

  • Zott C, Amit R (2010) Business Model Design: An Activity System Perspective. Long Range Planning 43(2–3):216–226

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Fachbereich Informatik Institut für Management, Universität Koblenz-Landau, Universitätsstr. 1, 56070, Koblenz, Deutschland

    Matthias Gotsch Dipl.-Inf.

  2. Fraunhofer-Institut für System- und Innovationsforschung ISI, Breslauer Straße 48, 76139, Karlsruhe, Deutschland

    Daniela Buschak Dipl.-Kffr.

  3. Institute ofIndustrial Techuologies and Autumation, Via Bassini 15, 20133, Milano, Deutschland

    Giacomo Copani

Authors
  1. Matthias Gotsch Dipl.-Inf.
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Daniela Buschak Dipl.-Kffr.
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Giacomo Copani
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Matthias Gotsch Dipl.-Inf. .

Editor information

Editors and Affiliations

  1. Informationsmanagement und Wirtschaftsinformatik, Universität Osnabrück, Osnabrück, Germany

    Oliver Thomas

  2. Wirtschaftsinformatik, Universität Hamburg, Hamburg, Germany

    Markus Nüttgens

Rights and permissions

Reprints and permissions

Copyright information

© 2014 Springer Fachmedien Wiesbaden

About this chapter

Cite this chapter

Gotsch, M., Buschak, D., Copani, G. (2014). Dienstleistungsbasierte Geschäftsmodelle für entmaterialisierte Werkzeugmaschinensysteme – Entscheidungsbaummodellierung zur Bewertung flexibilitätsorientierter Dienstleistungen. In: Thomas, O., Nüttgens, M. (eds) Dienstleistungsmodellierung 2014. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-06891-2_10

Download citation

  • DOI: https://doi.org/10.1007/978-3-658-06891-2_10

  • Published:

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-06890-5

  • Online ISBN: 978-3-658-06891-2

  • eBook Packages: Business and Economics (German Language)

Publish with us

Policies and ethics

Search

Navigation