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Research Methodology

  • Thomas Pijanowski
Chapter
Part of the Familienunternehmen und KMU book series (KMU)

Abstract

In order to test the previously derived hypotheses, an experiment with a total of 90 loan officers working for different banks in Germany was conducted. The experimenter collected data on (1) bank loan officers’ decision making strategies using a conjoint approach, (2) participants orientation toward SEW using a post-experimental questionnaire and (3) other controls like e.g. family background or education on the level of loan officers and their employers. In a first step, the conjoint experiment was conducted before collecting the other data in order to minimize the potential threat of response bias. Data was then analyzed with a HLM approach. In the following, the distinct methodological components will be discussed in more detail.

Keywords

Research Methodology Decision Task Family Firm Family Business Conjoint Analysis 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.Wittener Institut für FamilienunternehmenUniversität Witten/HerdeckeWitten/HerdeckeGermany

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