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Consuming Fantasy: Interpreting the Media Projection and the Consumption of (Trans-)Local Sexual Content among Hong Kong Young Men

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Part of the book series: Digitale Kultur und Kommunikation ((DKK,volume 4))

Abstract

The increasing sexualization of local media content in Hong Kong correlates with the emergence of an entertainment industry that publicizes young female Chinese models. What surfaces from the phenomenon is the popular consumption of Japanese sexual content, including pornography, among Hong Kong teenagers and young men through various digital outlets. Instead of adopting the uses and gratification theory that may have overemphasized choices made by audience and overlooked the social structure, this paper employs a more contextualized approach. Through focus groups, this study analyzes Hong Kong college men’s consumption of local sexual content in comparison to the transnational Japanese content and the way different relational contexts shape their consumption.

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Correspondence to Lih Shing Chan Ph.D. .

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Chan, L., Liong, M. (2015). Consuming Fantasy: Interpreting the Media Projection and the Consumption of (Trans-)Local Sexual Content among Hong Kong Young Men. In: Aigner, J., Hug, T., Schuegraf, M., Tillmann, A. (eds) Medialisierung und Sexualisierung. Digitale Kultur und Kommunikation, vol 4. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-06427-3_9

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  • DOI: https://doi.org/10.1007/978-3-658-06427-3_9

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  • Publisher Name: Springer VS, Wiesbaden

  • Print ISBN: 978-3-658-06426-6

  • Online ISBN: 978-3-658-06427-3

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