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Case Study: Crisis Response Strategies of Toyota

Chapter

Abstract

As outlined in the objectives of this research, Toyota Motor Corporation was selected for the analysis of its communication in crisis. The reasons for this choice were the following. First, the company has recently experienced a crisis due to several major recalls of its vehicles. While working on this dissertation, therefore, enough data could be obtained from the media and the internet. At the same time, the case of Toyota was relatively new and not much was written so far on the subject of interpretation of crisis at Toyota.

Keywords

Press Release Stakeholder Group Earning Announcement Corporate Identity Crisis Response 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.International Advisory ServicesFrankfurt School of Finance & Management gemeinnützige GmbHFrankfurtGermany

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