Case Study: Crisis Response Strategies of Toyota
As outlined in the objectives of this research, Toyota Motor Corporation was selected for the analysis of its communication in crisis. The reasons for this choice were the following. First, the company has recently experienced a crisis due to several major recalls of its vehicles. While working on this dissertation, therefore, enough data could be obtained from the media and the internet. At the same time, the case of Toyota was relatively new and not much was written so far on the subject of interpretation of crisis at Toyota.
KeywordsAmid Bark Kelly Defend Prefix
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