Abstract
The previous chapter established a general theoretical framework for the phenomenon of crisis and already outlined implications for communication in crisis. Chapter 3 will focus more closely on corporate identity as a component of crisis communication.
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© 2014 Springer Fachmedien Wiesbaden
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Bloch, O. (2014). Corporate Identity and Stakeholder Perceptions in Crisis. In: Corporate Identity and Crisis Response Strategies. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-06222-4_3
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DOI: https://doi.org/10.1007/978-3-658-06222-4_3
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Publisher Name: Springer VS, Wiesbaden
Print ISBN: 978-3-658-06221-7
Online ISBN: 978-3-658-06222-4
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