Contemporary Architecture and the Destination Image



According to the Oxford Dictionary of English , an image is “the general impression that a person, organization, or product presents to the public” (Stevenson, 2010, p. 873). For MacKay and Fesenmaier (1997), “the term image generally refers to a compilation of beliefs, and impressions based on information processing from a variety of sources over time, resulting in an internally accepted mental construct.” They understood a destination’s image as “a composite of various products (attractions) and attributes woven into a total impression” (p. 538). Baloglu and Brinberg (1997) observed as early as 1997 that “the concept of image has received increased attention by tourism researchers, industry practitioners, and destination marketers.


Sugar American Ideal Marketing Beach Expense 


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Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.Studiengang TourismuswirtschaftAdam-Ries-FachhochschuleMunichGermany

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