Contemporary Architecture and the Destination Image
According to the Oxford Dictionary of English , an image is “the general impression that a person, organization, or product presents to the public” (Stevenson, 2010, p. 873). For MacKay and Fesenmaier (1997), “the term image generally refers to a compilation of beliefs, and impressions based on information processing from a variety of sources over time, resulting in an internally accepted mental construct.” They understood a destination’s image as “a composite of various products (attractions) and attributes woven into a total impression” (p. 538). Baloglu and Brinberg (1997) observed as early as 1997 that “the concept of image has received increased attention by tourism researchers, industry practitioners, and destination marketers.
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