Zusammenfassung
Ob man es nun „Crowdinvesting“ oder „Crowdfunding“ nennt: Das Wort „Crowd“ kommt darin in jedem Fall vor. Ohne „Crowd“, also „die Menge“ oder Gruppe an Menschen, kein Kapital. Doch wer ist eigentlich „die Crowd“? Was für Menschen investieren in Startups? Was charakterisiert sie? Das vierte Kapitel stellt sie Ihnen vor: Lernen Sie den Crowd-Investor kennen!
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Schramm, D., Carstens, J. (2014). Crowdfunding-Investoren: Wer investiert in Startups?. In: Startup-Crowdfunding und Crowdinvesting: Ein Guide für Gründer. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-05926-2_4
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DOI: https://doi.org/10.1007/978-3-658-05926-2_4
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