Qualitative investigation on recovery management in business markets

Chapter

Abstract

The qualitative investigation conducted in the fourth chapter is intended to develop a profound understanding of the nature of recovery management in business-to-business markets and derive insights on the conceptual dimensions of recovery in this specific market context (cf. figure 4.1).

Keywords

Assure Terion Proac Colgate 

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Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.Lehrstuhl für DienstleistungsmanagementKU Eichstätt-IngolstadtIngolstadtGermany

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