Findings of the Empirical Study
The absence of the aforementioned challenges that can appear within expert interviews, led to a comprehensive picture of how a shared value strategy should be configured in practice in order to lead to business success. However, due to the nature of qualitative research it was not possible to allocate the statements to only one topic. Thus, it led to complex results but also to redundancies in their presentation. Besides to that, some of our findings will be displayed in more detail than others. This is justified by our attribution of a high relevancy level for understanding shared value to these findings. The main findings of our study are displayed in Table 2 below.
KeywordsEurope Shipping Income Marketing Assure
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