Findings of the Empirical Study

Part of the BestMasters book series (BEST)


The absence of the aforementioned challenges that can appear within expert interviews, led to a comprehensive picture of how a shared value strategy should be configured in practice in order to lead to business success. However, due to the nature of qualitative research it was not possible to allocate the statements to only one topic. Thus, it led to complex results but also to redundancies in their presentation. Besides to that, some of our findings will be displayed in more detail than others. This is justified by our attribution of a high relevancy level for understanding shared value to these findings. The main findings of our study are displayed in Table 2 below.


Europe Shipping Income Marketing Assure 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.Sustainability ManagementGiesecke & Devrient GmbHMünchenGermany

Personalised recommendations