Understanding Social Innovation
Mainly sociologists concur on the importance of social innovation for societal progress. Additionally, the introduction presented social innovation as a macro-economic driver. However, research on the value of social innovation in the business sphere is only in its beginnings. In order to introduce shared value as a socially innovative business strategy we hence, have to understand social innovation at first. To this intent, the current stand of social innovation research will be presented in the subsequent chapters.
KeywordsEurope Marketing Posit Meso Stake
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