Introduction

Abstract

Globalization changes the basic framework conditions of corporate value creation activities. Technological developments not only allow for the internationalization of production, but also lead to better informed customers about the production standards of the goods they purchase. In this context, the apparel industry increasingly comes into public focus. This industry has been frequently criticized for its labour rights violations with regard to overtime hours, safety, and health issues (Tagesthemen, 05.09.2011: minute: 00:20:14). Similarly, it has been attacked for its external effects on the environment. Chemical effluents from textile factories pollute rivers and drinking water reservoirs (Greenpeace, 2011: 6). Also, the chemical sprays in cotton agriculture not only affect ground water quality, but also cause the death of several thousand cotton peasants a year (Environmental Justice Foundation, 2007: 10). On the other hand, the chemicals affect the customers that wear the garments.