Abstract
The ethical dilemmas arising from the products and brands a corporation develops are frequently the most fundamental ones faced by management, due to three main aspects. Firstly, a corporation’s products essentially define its business as a material foundation underlying all its operations and its entire philosophy.
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© 2014 Springer Fachmedien Wiesbaden
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Kaplan, N. (2014). Ethics Taxonomy Dimension 7: Product and Brand. In: Management Ethics and Talmudic Dialectics. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-05255-3_8
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DOI: https://doi.org/10.1007/978-3-658-05255-3_8
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Publisher Name: Springer VS, Wiesbaden
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Online ISBN: 978-3-658-05255-3
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