Antecedents of consumer innovation at the BoP
Beyond the inquiry of consumer innovation patterns at the BoP, this dissertation aims at investigating its antecedents. Full comprehension of the antecedents of consumer innovation involves many aspects. In this context the research questions specify the influence of innovation-related resources and contextual factors on commercial attractiveness of BoP consumer innovations (Research Questions 3 and 4, respectively). In order to address and answer these research questions in their complexity I developed hypotheses that shall be tested in the course of this chapter.
KeywordsOrdinal Logistical Regression Innovation Quality Innovation Experience Innovation Type Prosocial Motivation
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