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Antecedents of consumer innovation at the BoP

Chapter
Part of the Forschungs-/Entwicklungs-/Innovations-Management book series (FEIM)

Abstract

Beyond the inquiry of consumer innovation patterns at the BoP, this dissertation aims at investigating its antecedents. Full comprehension of the antecedents of consumer innovation involves many aspects. In this context the research questions specify the influence of innovation-related resources and contextual factors on commercial attractiveness of BoP consumer innovations (Research Questions 3 and 4, respectively). In order to address and answer these research questions in their complexity I developed hypotheses that shall be tested in the course of this chapter.

Keywords

Ordinal Logistical Regression Innovation Quality Innovation Experience Innovation Type Prosocial Motivation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.HamburgGermany

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