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Integration als Garant erfolgreicher Markenkommunikation – Eine empirische Untersuchung im B-to-B-Markt

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Author information

Authors and Affiliations

  1. Universität Mannheim, Mannheim, Deutschland

    Prof. em. Dr. Hans H. Bauer

  2. Dr. Ing. h.c. F. Porsche AG, Stuttgart, Deutschland

    Dr. Tobias Donnevert

  3. Massey University, Auckland, Neuseeland

    Dr. Hauke Wetzel

  4. Simon, Kucher & Partner, Köln, Deutschland

    Jan Merkel

Authors
  1. Prof. em. Dr. Hans H. Bauer
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  2. Dr. Tobias Donnevert
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  3. Dr. Hauke Wetzel
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  4. Jan Merkel
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Corresponding author

Correspondence to Hans H. Bauer .

Editor information

Editors and Affiliations

  1. FB Wirtschaftswissenschaften, HWR Berlin, Berlin, Berlin, Germany

    Carsten Baumgarth

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Bauer, H.H., Donnevert, T., Wetzel, H., Merkel, J. (2018). Integration als Garant erfolgreicher Markenkommunikation – Eine empirische Untersuchung im B-to-B-Markt. In: Baumgarth, C. (eds) B-to-B-Markenführung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-05097-9_38

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  • DOI: https://doi.org/10.1007/978-3-658-05097-9_38

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