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Optionen der B-to-B-Markenpositionierung – Generierung von Wert für den Kunden durch Marken

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Author information

Authors and Affiliations

  1. Temple University, Philadelphia, USA

    Prof. Dr. Susan M. Mudambi

  2. Temple University, Philadelphia, USA

    Prof. Pallavi Chitturi

Authors
  1. Prof. Dr. Susan M. Mudambi
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  2. Prof. Pallavi Chitturi
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Corresponding author

Correspondence to Susan M. Mudambi .

Editor information

Editors and Affiliations

  1. FB Wirtschaftswissenschaften, HWR Berlin, Berlin, Berlin, Germany

    Carsten Baumgarth

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Mudambi, S.M., Chitturi, P. (2018). Optionen der B-to-B-Markenpositionierung – Generierung von Wert für den Kunden durch Marken. In: Baumgarth, C. (eds) B-to-B-Markenführung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-05097-9_11

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  • DOI: https://doi.org/10.1007/978-3-658-05097-9_11

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-05096-2

  • Online ISBN: 978-3-658-05097-9

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