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Brand Co-Creation im B-to-B-Bereich

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Author information

Authors and Affiliations

  1. Hochschule für Wirtschaft und Recht Berlin, Berlin, Deutschland

    Prof. Dr. Carsten Baumgarth

  2. Universität Twente/Hochschule für Wirtschaft und Recht Berlin, Berlin, Deutschland

    Samuel Kristal

Authors
  1. Prof. Dr. Carsten Baumgarth
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  2. Samuel Kristal
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Correspondence to Carsten Baumgarth .

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Editors and Affiliations

  1. FB Wirtschaftswissenschaften, HWR Berlin, Berlin, Berlin, Germany

    Carsten Baumgarth

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Baumgarth, C., Kristal, S. (2018). Brand Co-Creation im B-to-B-Bereich. In: Baumgarth, C. (eds) B-to-B-Markenführung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-05097-9_10

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  • DOI: https://doi.org/10.1007/978-3-658-05097-9_10

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